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“That shows the confidence we have and puts pressure on us to build a good product.” And before you wonder, there are still no plans to figure out how to, or even if, to offer a version of Workplace with advertising, which remains Facebook’s mainstay when it comes to revenues and the bottom line.
Workplace hit a major scaling milestone last month when it signed up Walmart, the world’s biggest employer with 2.2 million employees, as a customer.
Today, the company is releasing a desktop app for Workplace Chat, with new features like screen sharing and, in coming months, group video chat, which will let people create virtual “rooms” of up to 50 people for interactive video conferences.
It’s been once year since Workplace, Facebook’s social network designed specifically for businesses and other organizations, came out of beta to take on the likes of Slack, Atlassian, Microsoft and others in the world of enterprise collaboration.
Now, with 30,000 organizations using Workplace across some 1 million groups (more than double the figures Facebook published April), Facebook is stepping on the gas again.
Alongside the new apps and features, Facebook is also updating the overall design of Workplace to simplify the interface and make it consistent across Android, i OS, desktop and web: Workplace has positioned itself as the collaboration platform for everyone in your organization — not just those who are so-called “knowledge workers” who are at desks most of the day.
The idea is that everyone, from executive to barista to warehouse assistant, will find Workplace easy to use because, well, it looks and feels a lot like the hugely popular Facebook.
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