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Therefore, on Kakao Talk there’a s a section called Plus Friends, where users can directly follow K-pop singers and bands, receiving updates such as videos, news and tour dates.
And, obviously, get personalized themes and emoticons.
As an example, here are some chat-updates from the Korean teen girl-band Wonder Girls: They are a K-pop sensation also popular in Japan, China and the US – where they entered the Billboard Hot 100.
You can get an idea by checking out one of their top singles, Nobody, and think about the fact that they have over 840K followers on their Plus Friends section (you can find all the celebrities active on the platform here).
The app is well structured, socially integrated, easy to use and…
funny, since everything has been designed to offer a pleasant experience to the user: All of the above helped in reaching an impressive result: in less than 2 years the app reached 100 million downloads.But, as we’ve seen with LINE, emoticon stores don’t work only in South Korea, where the app is by far the market leader; in fact, Kakao recently released a series of stickers (or emoticons) targeting Vietnamese users, in the occasion of the Vietnamese New Year, in order to increase its penetration on that market – a 30 million mobile users market. Not yet: we absolutely must consider the whole K-pop factor, too.Since late ’90s Korean pop music started gaining global attention – now reaching unprecedented levels, after the billion-Youtube-views-worthy phenomenon of PSY’s Gangnam Style – and it has always been another very important part of South Korean digital culture.We’ve already discussed (and we will do it again) the incredible succes of Weixin, the messaging/social networking mobile app launched by the Chinese internet company Tencent, then rebranded as We Chat in order to conquer foreign markets such as Indonesia and India, and – why not? In January 2013 they announced to have reached 300 million users, the great majority of them coming from China – a country with over a billion mobile users.And there’s more: as The Next Web reported, Weixin might be the cause behind the incredibly slow growth of traditional SMS in China – only 2% over the last year, while the free messaging app’s figures literally skyrocketed. You can read more on We Chat and all of its features in this post So now the question is: are we going to see one of these apps taking over the worldwide market, putting together hundreds of millions of both Asian and Western users, into one universally-shared free-messaging mobile platform? Guido Ghedin Guido Ghedin After his University years between Italy and California, today he deals with Market Research and Digital Scenario Analysis at Young Digitals. From Tokyo to Barcelona, from NYC to Taipei, here’s LINE thank-you video dedicated to its first 100M users: What particularly caught my attention was something said by the girl from Tokyo during the video: Ok, it’s clearly a promotional message; but still, it underlines very well how this kind of technologies are deeply changing our social habits, and the way we relate to each other.