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Having proven the concept - being certain there was both a need and commercial value - Matt went about building a team to assist him with the creation of the site.The US dating services industry has performed well over the last five years.Female Less than 1 year younger: 18 per cent From 1-3 years younger: 18 per cent From 3-5 years younger: 19 per cent From 5-10 years younger: 22 per cent From 10-15 years younger: 15 per cent Over 15 years younger: 8 per cent If older, how much older were the women you chose to conduct an illicit encounter with?
According to a You Gov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner.
With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
In the new book by Helen Fielding - after the surprising and untimely death of Mark Darcy - Bridget is dating a 30-year-old toyboy called Roxster, putting her among the one in 12 women who have enjoyed a relationship with someone more than 15 years their junior.
Doing a Bridget: In the new book, Bridget is dating a 30-year-old toyboy called Roxster, putting her among the one in 12 women who have enjoyed a relationship with someone more than 15 years their junior For men, older women also seem appealing as 57 per cent of married men in the UK have admitted conducting an extra-marital affair with a woman older than themselves, while 24 per cent of married men have chosen to date a woman between five and 10 years older.
Revenue gains averaged 3.5pc per year over the five-year period to reach $2bn (£1.25bn) in 2012, with consumers increasingly turning to the internet to meet prospective dates.