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The last time Take-Two Interactive, parent company of Rockstar Games, released any sales info, the title has crossed the 75 million shipped copies mark. Comparatively, Red Dead Redemption, launched in 2010, has sold just a lick over 10 million copies to date.GTA Online is also one of the most popular multiplayer games of both the previous and current generations.
And with cash being relatively hard to earn in GTA Online, microtransactions which give players an in-game boost in exchange for real money (these being called Shark Cards) are highly popular.
Seeing as humanity collectively suffers from a rather embarrassing attention span, Rockstar had to pump out these updates often.
The source of GTA Online’s lasting – that’s an important factor – success and popularity is the constant stream of DLC that is being added to the game for free.
Some players would eventually grow bored of the game.
Selling virtual money for GTA Online is very lucrative for Rockstar Games and parent Take-Two Interactive.